Delicious indulgence for irresistibly cherished lips
Dubai, UAE, 28 May 2013: The fruity flavor of raspberry and the sweet aroma of vanilla can trigger positive associations and therefore have a genuinely beneficial effect on our physical and mental balance. Our ability to remember flavors is even greater than our ability to remember things we have seen. Pleasant aromas have an amazing ability to soothe our senses and aid relaxation.
New Labello Lip Butter is an aromatic treat for the lips. It comes in an innovatively designed tin and three different flavors, each uniting trendy aromas with a unique lip care experience. The rich formula with shea butter, almond oil and Hydra IQ melts on the lips, restoring suppleness and adding a silky gloss.
Luscious lip care in three trendy flavors
Raspberry Rose, Vanilla & Macadamia are the new Labello Lip Butter flavors with aromas that smell absolutely scrumptious. Products with aromas instead of conventional scents are not just a major trend; they also treat the user to a far more authentic flavor and fragrance experience. An Original Lip Butter for people who prefer neutral lip care with no aroma is also included in the new range.
A rich formula containing shea butter and natural almond oil ensures that the new Lip Butter melts the moment it touches the lips, which feels fantastic. Among others the shea butter is responsible for the butter’s creamy consistency. It is obtained from the nut of the African shea tree and is exceptionally well tolerated by the skin. The formula with shea butter, which is rich in vitamins, protects the sensitive skin of the lips against the elements. Mild almond oil with a vitamin E content helps to condition and calm even very dry skin for unique and long-lasting softness.
The practically designed tin delivers a brand new, luscious Labello lip care experience. Nadim Gholam Brand Manager Labello Lip Care commented, “the new Lip Butter engages all the senses, smell, taste, sight and touch! Not only do the lips feel soft and silky, they also taste and smell wonderful. We are very excited about launching this new and fun product, we are sure it will be in the handbags of many women in the region soon!”
New Labello Lip Butter is available in the flavors of Raspberry Rosé, Vanilla & Macadamia and Original and can be purchased from all leading supermarkets and pharmacies for AED 10.
About Beiersdorf AG
Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 17,000 employees worldwide. Its sales in 2011 amounted to €5.633 billion. The company has been listed on the DAX since December 2008 and holds NIVEA, World’s No.1 Skin Care Brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has 130 years of skin care experience and is known for its innovative and high-quality products.
*Source: Euromonitor International Limited; NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2011