Retail

Unique, specialist retailer, Gulf Coast RVs launches Dubai showroom
• New showroom inaugurated by US Ambassador to the UAE


Dubai, United Arab Emirates: The Middle East’s first specialist retailer of luxury Recreational Vehicles (RVs), Gulf Coast RVs has opened its doors in Dubai, offering a premium range of motorhomes, travel trailers and caravans that is specifically designed to make enjoying the great outdoors a truly unique experience.

Gulf Coast RVs’ first showroom, located on Sheikh Zayed Road in Dubai, was officially opened at an exclusive VIP event on Saturday evening, held in the presence of His Excellency Michael H. Corbin, the Ambassador of the United States to the United Arab Emirates, and Khaled Salmeen, President and Chief Executive Officer of Gulf Coast RVs.

Al Ain Dairy, the UAE’s largest dairy and juice producer has launched 6 new camel milk variants under the “Camelait” brand of fresh camel milk.

26th April 2012, Al Ain, UAE

Al Ain Dairy continues its development of new products with the launch of a complete new range of fresh camel milk flavored drinks in six delicious and nutritious flavors under the hugely successful “Camelait” brand.

The six new flavors that have hit supermarket shelves today heralds the beginning of the dairy’s ramping up of its entire product portfolio with the company planning to offer an expanding portfolio of products made with fresh camel milk.

Dubai, United Arab Emirates, April 25, 2012 – The Dilmun Lounge at Bahrain International Airport is today celebrating winning the Best Refreshments award in the prestigious Priority Pass Lounge of the Year awards, 2012.  The honour was decided by the members of Priority Pass, the world’s largest independent airport lounge access programme.

Jonathan French, head of brand, Priority Pass, says: “To be voted as having the best refreshments in the world is a great reflection of how hard the Dilmun Lounge works to please its customers and fulfil their needs. Business and leisure travellers often have specific meal-time requirements, such as the type of food they prefer and limited time to enjoy a meal or snack. Airport lounges around the world work hard to meet these requirements, which makes the Dilmun Lounge’s achievement so significant.”

•    Global partnership encourages regional customers to experience an exquisite driving performance
•    Continental showcases perfect match for Mercedes AMG cars, with superior tyre performance in extreme conditions and wet weather simulation

Abu Dhabi - UAE April 2012: Automobile fans in the region were introduced to the legendary power of Mercedes AMG and the exemplary prowess of Continental Tyres at a unique driving event held in Abu Dhabi. The 2012 edition of AMG Performance Tour Middle East introduced new models of cars and tyres – the E 63 AMG, the SLK 55 AMG and the ML 63 AMG cars which are characterized by a blend of outrageous levels of power with traditional Mercedes comfort matched by Continental’s ContiCrossContact UHP and ContiSportContact 5 P tyres are well known for their very sporty, well balanced performance on dry and wet tracks, both. The result was fostered unique driving experiences which allowed the guests to explore the high performance features of ultra-sports vehicles fitted with special tyres.

“One of the key factors for success in the Middle East is the perfect combination of premium cars and premium tyres. It is a magical formula. As the global partner and official tyre provider of Mercedes AMG, we continue to appreciate and cherish the support of Continental Tyres. Yas Island is another great example of how we can showcase our prowess alongside each other,” said Martin Buday, in charge of Continental activities in the MENA region.

UAE: Tuesday 24th April 2012: Now that summer is just around the corner there’s no better time to kick start your beach body workout.

Thanks to international sport and fitness brand Reebok, getting toned and in shape for the summer season has never looked so good with a great range of sporting accessories and equipment to help you achieve your perfect beach body. 

Guaranteed to keep you looking cool whatever exercise routine you choose the Reebok accessories and equipment are versatile, portable and highly effective - making it easy to keep on exercising inside even when the summer heat strikes.

Available now at all Reebok stores across the Middle East and select retail partners.

Product Information:
Kettle Bell Large – use with basic swinging movements; kettle bells build strength and endurance, while toning and strengthening every muscle in your body – starting at Dhs 95 for 3kg to Dhs 175 for 8kg.

Kettle Bells Multi - fitted with an iron handle for that perfect grip, these kettle bells give you the freedom to work out in your own home - starting at Dhs 60 for 2.5kg to Dhs 175 for 7.5kg

Weights – hand held weights are the perfect accessory to add a little muscle tone in your resistance training. Combine with your usual exercise routine - Dhs 150 for a set of 6.

Yoga Mat - great for practicing yoga poses, stretching and enhancing your flexibility with a non-slip fabrication - Dhs 225

About RBK ME
Since 1999, RBK Middle East is the sole distributor for the Reebok brand in the GCC. Headquartered in UAE, RBK ME had distribution and sales offices in all of the six GCC countries. The company has 14 company owned outlets in the region and also looks after the distribution of Reebok products to the various multibrand stores throughout the GCC.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the Adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

Meet the Marvel’s Avengers at Toys “R” Us store in Deira City Centre,

Times Square Center, Dubai Festival City and Abu Dhabi

Dubai, April 15, 2012:Kids and kids at heart… here’s an opportunity you will not want to pass up. Iron Man, Hulk and Thor – members of the world’s most elite team of superheroes from Marvel’s Avengers will be making an appearance at Toys “R” Us stores for a meet and greet on April 19, 20 and 21.

100 units of BenQ XL2420T to be installed in Golden Hall Dubai

Dubai, UAE, 9thApril 2012 –BenQ, an internationally renowned provider of digital lifestyle innovations and LED monitor expert, is launching XL2420T, its latest flagship gaming monitor, in the new gaming area of Golden Hall Dubai, a leading recreation centre in the Emirate.

The newest gaming monitor is tailored for professional and competitive FPS (First-Person Shooting) gamers in the region. The XL2420T is a product of BenQ’s intensive R&D and co-developed with the expertise of prominent Counter-Strike legends worldwide.

“This newest addition to our range of products signifies BenQ’s commitment to developing cutting-edge pro gaming monitors with exquisite features that help pro gamers take their gaming performance to the next level. Dubai’s gaming community has been growing at a fast pace and the new gaming area of Golden Hall Dubai is a testament to that and we are pleased to supply with big volumes of XL2420T,” said Manish Bakshi, General Manager of BenQ for the Middle East and Africa.

Doha, 4 April 2012: Bose Store in Lagoona Mall has launched its first soundbar systems: the Lifestyle 135 home entertainment system and the CineMate 1 SR digital home theater speaker system. Using pioneering Bose technologies, each system provides a new level of audio performance and placement flexibility for soundbar solutions, delivering unmistakable home theater sound from one elegant speaker array, and a new wireless Acoustimass module. The Lifestyle 135 and Cinemate 1 SR are also available in 51 East Al Maha Center and City Center Mall in addition to Virgin Landmark and Virgin Villagio.

According to Doug Lankford, Bose Director of Home Theater Product Marketing, “Most conventional soundbars are bulky and hard-to-place, or thin but unable to deliver life like sound. The new Lifestyle 135 and CineMate 1 SR systems deliver a powerful audio experience that defies their size and elegant design.”