Media & Advertising

Abu Dhabi, April1, 2012 –Masdar City, Abu Dhabi’s low-carbon, low-waste sustainable development, has received the GlobalEnergy Efficiency Visionaries award for the Africa-Middle East region at the Energy Efficiency (EE) Global Forum 2012 held in Orlando, USA.

This year’s EE Global Forum was the fifth annualgathering of discussions on how to increaseenergy efficiency through technological breakthroughs and policy advances. Masdar City was selected by the Forum’s International Steering Committee,comprising ofhigh-level energy efficiency professionals from across the world, including: President of Schneider Electric U.S., Jeff Drees; United States Senate members Mark Warner and Jeanne Shaheen; Senior Vice President and Global Head, Efficiency andSustainability, Building Technology, Siemens Industry Inc, Robert J. Dixon; and US House of Representatives members Edward Markey and Paul Tonko. The committee also comprisedof several other prominent members from North America, Europe, Africa, Middle East, Asia Pacific and Latin Americas.

Dubai, UAE; March 28, 2012: Dubai Studio City (DSC), offering the complete technical and community infrastructure catering to the film, television, radio and broadcast production industries, has renewed its support to the fifth edition of the Gulf Film Festival (GFF), held under the patronage of His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of the Dubai Culture & Arts Authority (Dubai Culture).

The fifth edition of GFF, to be held from April 10 to 16, 2012, at venues in and around Dubai Festival City, marks the fourth year of Dubai Studio City’s association with the Festival and complements its support to the Dubai International Film Festival.

Grand prize winners Saeda Al-Dakkak from Dubai and Mustafa and Alaa Taha from Abu Dhabi fly to Beirut for final showdown

Dubai, March 2012: PepsiCo’s grand prize winners from the UAE, Saeda Al-Dakkak, Mustafa Taha and his son Alaa, flew off to Beirut on March 23, 2012 to attend one of the most anticipated showdowns in Arab television, the season finale of MBC’s Arab Idol, one of the most popular musical programs in the Middle East.

Saeda Al-Dakkak, Mustafa Taha and his son won all expenses paid trips to Beirut provided by PepsiCo to attend the final elimination round and witness the rise of Arab Idol’s next star Carmen Sulaiman. Only a lucky few had the chance to experience live what ten thousands of viewers across the entire Middle East were following on their TV screens, enjoying the excitement of being close to their stars.

•    Special showcase of Emirati cinema to be held on the sidelines of the contemporary art fair from March 16 to 25 at Al Bastakiya

•    42 Emirati films including award-winning feature films, documentaries and shorts to be screened for free for the public

Dubai, UAE; March 14, 2012: The best of Emirati cinema, screened at the past four editions of the Gulf Film Festival, will be screened for free to the public as part of a unique collaboration between the festival and SIKKA 2012, a contemporary art fair by the Dubai Culture & Arts Authority (Dubai Culture) at Al Bastakiya from March 16 to 25, 2012.

The first of its kind initiative aims at highlighting the significant strides that Emiratis have made in films and is in line with SIKKA’s objective of showcasing UAE’s diverse and emerging art perspectives. Some 42 films including features, documentaries and shorts by professional Emirati filmmakers and students will be screened from March 16 to 24 at the Dar Al Nadwa in the heritage district.