DUBAI, UAE, May 23, 2013 – Ford Middle East today launched a regional integrated advertising and communications campaign highlighting Ford’s various smart technologies and the brand’s leadership within the industry. The campaign uses a fun and engaging young Arab character, Youssef, and his friends to highlight the latest Ford models and demonstrate unique Ford technologies such as Blind Spot Information System (BLIS®) with Cross Traffic Alert, EcoBoost™, Lane Departure Warning, Lane Keeping System, and Foot-Activated Liftgate.
In the new campaign, Youssef stands out from his friends by his quirkiness. Always trying to help his friends out, unfortunately Youssef never gets it quite right and, even though his friends like him and appreciate his enthusiasm, they are often slightly frustrated with him. In the series of five commercials, Youssef and his friends are introduced in various situations where Youssef attempts to assist the driver in his own unique way, but unfortunately he doesn’t quite succeed and gradually frustrates his friends even more. In these situations where “Youssef’s way” is shown, viewers will see the corresponding Ford technology as the better solution, or the “Ford way.” Viewers are challenged by “How far can Ford technology take you?”, as they clearly see “the Ford way vs. Youssef way.”

Car Market 


Reifnitz/Ingolstadt, May 13, 2013 – Audi turns the Wörthersee 2013 into the “Home of quattro”. At the large gathering in Reifnitz (Kärnten), the premium brand unveiled the Audi TT ultra quattro concept – which combines minimal weight and maximum sportiness. A wide range of high-performance cars also gave fans another taste of sportiness. In addition to the legendary Sport quattro S1, the very latest RS models and thoroughbred race cars were also on show. The Audi R18 e-tron quattro, which was the first hybrid car to win the 24 Hours of Le Mans last year, was also be part of the action at the lakeside.
Revenues up by 18.7% and sales increase by 1.519 million units compared to the previous fiscal year
Trucks and SUVs led the surge in sales with a total of 30 per cent increase
Highly efficient new 2.0-liter EcoBoost® engine helps 248-Km/hour Ford Focus ST achieve class-leading 7.35 L/100km highway, 10.23 L/100km city and 9.05 L/100km combined with 252 horsepower and 270 lb.-ft. of torque
Ingolstadt, April 4, 2013 – Newcomer to Audi Sport customer racing: Team MS RACING is switching to Audi and will be fielding two new R8 LMS ultra cars in the 2013 ADAC GT Masters. On Tuesday, quattro GmbH handed over the 100th race car from Heilbronn-Biberach, a facility of the Neckarsulm location, to the squad.
Fascinating design – Sporty, unique and luxurious
21 March 2013 – DUBAI, UAE
• Hyundai models win three out of five popular classes in Which? Car Survey






















